CRN Channel Chief Award Recipient Amy Belcher Promotes a Strong Partner Future

Xerox Vice President of Global Partner Marketing Amy Belcher has been chosen by the CRN editorial staff to receive the 2020 Channel Chief Award for her dedication and enduring accomplishments in driving the channel agenda and promoting the importance of channel partnerships.

The 2020 Channel Chief Award honors the industry’s elite leaders whose vision defines and delivers superior partner programs, innovation, and growth for the IT channel. Top vendor executives who qualify for the annual list must also embody a leadership style that inspires and influences the channel with advanced strategies and partnerships.

“The IT channel is undergoing constant evolution to meet customer demands and changing business environments,” said Bob Skelley, CEO of The Channel Company. “CRN’s Channel Chiefs work tirelessly, leading the industry forward through superior partner programs and strategies with a focus on helping solution providers transform and grow.”

Amy’s distinction as an influential leader in the industry comes from a career steeped in experience and the ability to view the future from a partner, distributor and manufacturer’s perspective. She recognizes the invaluable contributions and “financial power” of partners and understands their prowess navigating today’s ultra-competitive marketplace so their customers can succeed. Her ongoing commitment to channel expansion is hallmarked by her accomplishments in bringing new marketing automation and incentive platforms to partners.

Real leadership is distinguished by not only engaging the future but setting the direction – and creating the compass. Amy empowers partner success and growth by supporting programs (including accreditation), trainings and software/service offerings that highlight Xerox innovation and trailblazing in areas such as workflow automation. Robust demand generation initiatives put the power of targeted marketing programs in partner’s hands, enabling them to drive more traffic to their sites.

Amy continues to focus on promoting the value of the channel and supports a team that strives to attract, motivate, reward and retain partners to ensure Xerox market relevance and prominence. Her goal is continued concentration on channel expansion and to further build teams and business units while increasing their revenue.

Read the entire award story here.